Knowing what people actually think and want can be a superpower. And if you want the unvarnished truth, that’s what Probe Research specializes in.

Probe is one of Canada’s leading public opinion and market research companies, serving more than 500 clients spanning a wide range of sectors. Probe is highly regarded by a growing number of organizations for delivering high quality and deeply insightful research projects that deliver clear answers and drive strategic action.

Probe has a track record of asking smart, balanced questions that help clients make sense of complexity.

Its approach is also rooted in journalism — the firm’s two partners, Curtis Brown and Mary Agnes Welch, are also former reporters. Their work combines a journalistic approach with traditional social science rigour, along with emerging technologies and methodologies in the field.

As Probe’s strategic partner on the ground in Alberta, I work with the team to help deliver its services to clients, which include:

• Public opinion research, including polling and deeper dives into public sentiment

• Qualitative research, including focus groups

• Stakeholder, member and employee surveys

• Strategic studies and consulting

• Brand, concept and creative testing

If you need an honest and evidence-backed answer to a question, solution to a problem, or gut-check on an idea, let’s talk about how Probe and I can help.