If you do complicated work, you’ve probably run into this issue.

Someone asks what you do. You start to explain. You see their brow furrow, at first, then their eyes start to wander. They’re struggling to follow and their attention is drifting.

In today’s hyper-specialized world, this is a common problem. You may be an expert in your field, but making your work understandable to people outside your field is a challenge. Making people care about your work is an even bigger challenge.

That’s where I come in.

Throughout my career as a journalist, I specialized in turning complex ideas and information into relatable and easy-to-understand stories.

Whether the subject was quantum computing, industrial carbon pricing, Alberta’s oil and gas royalties, why some provinces still have Catholic school systems, how Canada’s electricity generation methods compare, or the fact that Calgary’s weather on the May long weekend is, in fact, trash, my stories routinely attracted large audiences and strong, positive reactions.

If you need to bring visibility to your work, or get your message out, I can help boil it down to its essence, put it in terms than will resonate with your target audience, and garner it the attention it deserves.

I work in partnership with Champion Communications, who have a track record of highly effective public-relations work with clients across Canada in the academic, environmental, health, labour, nonprofit, political, tech and urban affairs sectors.

Established in 2019, the Calgary-based firm is dedicated to championing people, organizations and causes that make our community a better place to live. They specialize in media training, strategic communication planning, crisis communications, and video and social media strategy.

Together, we can craft a customized service to meet your specific communications needs.