I’m a former data journalist with two decades of experience at the intersection of data analysis and public communication, including a decade with CBC News.
I’m now on a new mission: to help people and organizations discover insights in their data, craft credible narratives about the meaningful work they do, and share it all with the audiences they need to reach.
Transforming complex information into clear, compelling stories.
My Services:
Data Analytics
Are you a small to medium-sized organization that wants to make better, data-driven decisions? You might already be sitting on all the data you need. If not, I can help dig it up.
Internal data analysis & strategy
Open-source intelligence & ‘guerrilla data’
Data visualization
Data storytelling
Public Opinion & Market Research
Do you need an accurate understanding of what people truly think or want? In partnership with Probe Research, I help you take the pulse of the public, your target market, or your membership.
Public opinion surveys
Qualitative research & focus groups
Brand, concept & creative testing
Stakeholder, employee or member surveys
Communications
If people’s eyes glaze over when you talk about the important but complicated work you do, I can help. In partnership with Champion Communications, I can distill your message to its essence and get it the attention it deserves.
Strategic communication plans
Writing and editing
Media relations
Spokesperson training & services
Consulting & Collaboration
Whether you need outside expertise, flexible support or simply a sounding board, I’m here to help. I’ve designed curriculums and taught in both newsrooms and university classes and I love to share my knowledge.
Workshops & training sessions
Project-based consulting
Strategic advice
Short & long-term retainers
About Robson
I’m a Calgary-based Data & Storytelling Strategist.
What does that mean?
In short: I use data to help you solve problems, make decisions and communicate effectively.
These days, mountains of data are available to decision makers. But making sense of it isn’t always easy, especially for small and medium-sized organizations. That’s where I come in.
Conversely, you may have the in-house expertise, but struggle to communicate the complex work you do to non-experts. That’s where I can also help.
With two decades of experience at the intersection of data analytics and public communciation, I specialize in transforming complex information into clear, compelling stories that resonate with broad audiences. My work blends technical rigour with narrative craft, and I’ve won more than a dozen awards for distilling complex information into compelling and easy-to-understand stories that matter.
I also partner with two organizations run by people I know and deeply respect (and who also happen to be former journalists, themselves): Probe Research and Champion Communications. With these partners, I offer a unique suite of services that can be tailored to meet your specific needs.
